E-commerce barriers by generation in Germany 2025| ��ƽ��

E-Commerce
Digital Shopping Behaviour

E-commerce barriers by generation in Germany in 2025

Characteristic	Total	Generation Z	Millennials	Generation X	Baby Boomers
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Number of respondents

2,046 respondents

Age group

18-64 years

Special properties

Internet users

Supplementary notes

Original question: "What has stopped you from buying products online recently?"

Multiple answers were possible.

Citation formats

E-commerce barriers by generation in Germany 2025

Published by

F. Watty,

Aug 22, 2025

Over ** percent of Germans who use the internet did not buy online recently because of the high shipping cost of products. Exactly ** percent of Generation Z considered the long delivery times of products as a barrier to purchasing products online in 2025. Around Baby Boomers did not buy online because of the uncertainty about product selection. *** was the top online shopping driver among internet users in Germany in 2025.