According to a 2025 survey, ** percent of Millennial internet users in Germany reported that special offers or discounts influenced their purchase decision online. During the same period, ** percent of Generation Z internet users in the European country were willing to pay more for quality products. Over **** of Generation X trusted customer reviews before buying online.ÌýOver ** percent of Germans who use the internet did not buy online recently because of the high shipping cost of products.Ìý
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ÌÇÐÄÆƽâ°æ. (August 14, 2025). E-commerce attitudes by generation in Germany in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /forecasts/1622333/e-commerce-attitudes-by-generation-in-germany/
ÌÇÐÄÆƽâ°æ. "E-commerce attitudes by generation in Germany in 2025." Chart. August 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /forecasts/1622333/e-commerce-attitudes-by-generation-in-germany/
ÌÇÐÄÆƽâ°æ. (2025). E-commerce attitudes by generation in Germany in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /forecasts/1622333/e-commerce-attitudes-by-generation-in-germany/
ÌÇÐÄÆƽâ°æ. "E-commerce Attitudes by Generation in Germany in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Aug 2025, /forecasts/1622333/e-commerce-attitudes-by-generation-in-germany/
ÌÇÐÄÆƽâ°æ, E-commerce attitudes by generation in Germany in 2025 ÌÇÐÄÆƽâ°æ, /forecasts/1622333/e-commerce-attitudes-by-generation-in-germany/ (last visited July 20, 2026)
E-commerce attitudes by generation in Germany in 2025 [Graph], ÌÇÐÄÆƽâ°æ, August 14, 2025. [Online]. Available: /forecasts/1622333/e-commerce-attitudes-by-generation-in-germany/
