According to the gross rating points formula, the food sector reached the highest share of voice (SOV) among the television advertising categories in Turkey in 2023, amounting to ** percent. Moreover, the cosmetics and self-care sector followed in the ranking with ** percent share.
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Interactive Advertising Bureau Turkey. (April 4, 2024). Television advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1304311/turkey-share-of-voice-of-tv-ads-by-sector/
Interactive Advertising Bureau Turkey. "Television advertisements' share of voice (SOV) in Turkey in 2023, by sector." Chart. April 4, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1304311/turkey-share-of-voice-of-tv-ads-by-sector/
Interactive Advertising Bureau Turkey. (2024). Television advertisements' share of voice (SOV) in Turkey in 2023, by sector. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1304311/turkey-share-of-voice-of-tv-ads-by-sector/
Interactive Advertising Bureau Turkey. "Television Advertisements' Share of Voice (Sov) in Turkey in 2023, by Sector." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Apr 2024, /statistics/1304311/turkey-share-of-voice-of-tv-ads-by-sector/
Interactive Advertising Bureau Turkey, Television advertisements' share of voice (SOV) in Turkey in 2023, by sector ÌÇÐÄÆÆ½â°æ, /statistics/1304311/turkey-share-of-voice-of-tv-ads-by-sector/ (last visited August 03, 2026)
Television advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph], Interactive Advertising Bureau Turkey, April 4, 2024. [Online]. Available: /statistics/1304311/turkey-share-of-voice-of-tv-ads-by-sector/