According to the forecast, Instagram's advertising revenue would reach around ** billion U.S. dollars by the end of 2024. In 2022, the ad spend of the social media platform stood at **** billion U.S. dollars.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
WARC. (September 20, 2023). Advertising revenue of Instagram worldwide from 2017 to 2024 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1261059/instagram-ad-revenue-worldwide/
WARC. "Advertising revenue of Instagram worldwide from 2017 to 2024 (in billion U.S. dollars)." Chart. September 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1261059/instagram-ad-revenue-worldwide/
WARC. (2023). Advertising revenue of Instagram worldwide from 2017 to 2024 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1261059/instagram-ad-revenue-worldwide/
WARC. "Advertising Revenue of Instagram Worldwide from 2017 to 2024 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Sep 2023, /statistics/1261059/instagram-ad-revenue-worldwide/
WARC, Advertising revenue of Instagram worldwide from 2017 to 2024 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1261059/instagram-ad-revenue-worldwide/ (last visited July 25, 2026)
Advertising revenue of Instagram worldwide from 2017 to 2024 (in billion U.S. dollars) [Graph], WARC, September 20, 2023. [Online]. Available: /statistics/1261059/instagram-ad-revenue-worldwide/
