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Preferred online shopping channel in the Asia-Pacific region in 2024, by country or territory

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Source

Release date

March 2024

Region

Asia, APAC

Survey time period

December 2023 to January 2024

Number of respondents

1,750 respondents

Age group

20-50 years

Special properties

premium lifestyle consumers

Supplementary notes

Original question: "When shopping online, which of the following channels do you prefer to buy from?"

The survey was conducted in the following countries and territories: Hong Kong, Japan, China, Southeast Asia (Singapore & Malaysia), South Korea, and Taiwan.

Premium lifestyle consumers refers to EUR 1,200 minimum spending on premium products in the previous 6 months. 

Citation formats

Preferred online shopping channel APAC 2024, by country

Published by
F. Watty,
Jan 29, 2025

In a survey conducted in the Asia-Pacific region in 2024, about ** percent of respondents from South Korea preferred to shop from brand's official websites when shopping online. In comparison, around ** percent of respondents from Japan mostly shopped from multibrand online platforms.

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Overview

5

Consumer preferences

6

Digital payments

4

Social and live commerce

7

Shopping frequency

4

E-commerce platforms

5

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Topics

Shopping behavior in the Asia-Pacific regionOnline grocery shopping in South KoreaE-commerce in the Asia-Pacific regionRetail shopping behavior in ThailandLuxury goods market in the Asia-Pacific region
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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