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Top reasons to use price comparison websites in Italy in 2024

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Source

In cooperation with
Release date

March 2025

Region

Italy

Survey time period

October 2024

Number of respondents

2,000 respondents

Special properties

online shoppers

Supplementary notes

The survey sample is representative of the national population using the internet (roughly 86 percent of Italian population).

Citation formats

Reasons to use price comparison websites in Italy 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 19, 2026

In 2024, nearly ** percent of Italian online shoppers reported to have used comparison websites to find information on shipping and delivery conditions. Another **** percent of surveyed consumers looked for detailed product information, while special offers and discounts came in third (**** percent).

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Statistics on " Online shopping in Italy "

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The most important statistics
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Other statistics that may interest you Online shopping in Italy

Overview

7

Pre-purchase behavior

4

Payment and delivery

6

Shopping trends

5

Online purchases

6

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Topics

Online shopping in ItalyInternet usage in ItalyE-commerce in ItalyMobile commerce in ItalyOnline marketplaces in Italy
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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