This statistic presents the most popular retail e-commerce categories in China as of July 6, 2014, sorted by share of digital buyers. During that time, **** percent of digital buyers in China purchased household items or home supplies electronically.
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eMarketer, & QQSurvey. (December 31, 2014). Most popular retail e-commerce categories in China as of July 2014, by share of digital buyers [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 19, 2026, from /statistics/377707/most-popular-retail-e-commerce-categories-in-china/
eMarketer, und QQSurvey. "Most popular retail e-commerce categories in China as of July 2014, by share of digital buyers." Chart. December 31, 2014. ÌÇÐÄÆÆ½â°æ. Accessed July 19, 2026. /statistics/377707/most-popular-retail-e-commerce-categories-in-china/
eMarketer, QQSurvey. (2014). Most popular retail e-commerce categories in China as of July 2014, by share of digital buyers. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 19, 2026. /statistics/377707/most-popular-retail-e-commerce-categories-in-china/
eMarketer, and QQSurvey. "Most Popular Retail E-commerce Categories in China as of July 2014, by Share of Digital Buyers." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Dec 2014, /statistics/377707/most-popular-retail-e-commerce-categories-in-china/
eMarketer & QQSurvey, Most popular retail e-commerce categories in China as of July 2014, by share of digital buyers ÌÇÐÄÆÆ½â°æ, /statistics/377707/most-popular-retail-e-commerce-categories-in-china/ (last visited July 19, 2026)
Most popular retail e-commerce categories in China as of July 2014, by share of digital buyers [Graph], eMarketer, & QQSurvey, December 31, 2014. [Online]. Available: /statistics/377707/most-popular-retail-e-commerce-categories-in-china/