Share of connected TV (CTV) users preferring to watch streaming TV over cable, satellite, or broadcast TV in the United States as of March 2024, by political affiliation
Characteristic
Share of respondents
All viewers
63%
Independents
70%
Democrats
63%
Republicans
57%
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According to a 2024 recent survey, streaming TV is popular across all political groups in the United States, with 63 percent of respondents preferring it. Independents show the highest preference at 70 percent, followed by Democrats and Republicans, revealing that streaming services appeal to a wider audience, regardless of political affiliation.
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LG Ads Solutions. (July 31, 2024). Share of connected TV (CTV) users preferring to watch streaming TV over cable, satellite, or broadcast TV in the United States as of March 2024, by political affiliation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1491107/streaming-tv-ctv-users-political-affiliation-us/
LG Ads Solutions. "Share of connected TV (CTV) users preferring to watch streaming TV over cable, satellite, or broadcast TV in the United States as of March 2024, by political affiliation." Chart. July 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1491107/streaming-tv-ctv-users-political-affiliation-us/
LG Ads Solutions. (2024). Share of connected TV (CTV) users preferring to watch streaming TV over cable, satellite, or broadcast TV in the United States as of March 2024, by political affiliation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1491107/streaming-tv-ctv-users-political-affiliation-us/
LG Ads Solutions. "Share of Connected Tv (Ctv) Users Preferring to Watch Streaming Tv over Cable, Satellite, or Broadcast Tv in The United States as of March 2024, by Political Affiliation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jul 2024, /statistics/1491107/streaming-tv-ctv-users-political-affiliation-us/
LG Ads Solutions, Share of connected TV (CTV) users preferring to watch streaming TV over cable, satellite, or broadcast TV in the United States as of March 2024, by political affiliation ÌÇÐÄÆƽâ°æ, /statistics/1491107/streaming-tv-ctv-users-political-affiliation-us/ (last visited July 21, 2026)
Share of connected TV (CTV) users preferring to watch streaming TV over cable, satellite, or broadcast TV in the United States as of March 2024, by political affiliation [Graph], LG Ads Solutions, July 31, 2024. [Online]. Available: /statistics/1491107/streaming-tv-ctv-users-political-affiliation-us/
