| Characteristic | 16-24 years | 25-34 years | 35-44 years | 45-54 years | 55 years and older |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
September 2024
More information
Region
Hong Kong
Survey time period
May 9 to 31, 2024
Number of respondents
1,119 respondents
Age group
16 years and older
Special properties
multiple answers allowed
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Which item(s) did you purchase through live shopping events or streams? Choose all that applies."
Among a total of 1,119 survey respondents, 694 were women and 425 were men. Furthermore, 73 respondents were between 16 and 24 years old, 329 were between 25 and 34 years old, 382 were between 35 and 44 years old, 208 were between 45 and 54 years old, and 127 were 55 years old or older.
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