Most common ways in which institutional investors can unlock more value within the sports sector according to industry experts worldwide as of November 2022
Characteristic
Share of respondents
Seize new streaming distribution, betting and/or digital opportunities
38.4%
Create alignment across stakeholders
35.6%
Drive professionalisation/transform ways of working
35.6%
Accelerate investment in women’s sports
34.8%
Improve sales of media/commercial partnerships
29%
Invest in optimising and personalising the fan experience
28.2%
Launch new competitions/tournaments
23.9%
Invest in and expand promotion of adjacent sectors (e.g. eSports, media, retail)
23.7%
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During a 2022 survey, industry experts from across the globe were asked about the most common ways in which institutional investors can unlock more value within the sports sector. According to the results, over 38 percent of the industry experts stated that the best method for investors was to seize new opportunities in streaming distribution, betting and digital.
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PwC. (February 3, 2023). Most common ways in which institutional investors can unlock more value within the sports sector according to industry experts worldwide as of November 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1463623/methods-enhance-value-sports-sector/
PwC. "Most common ways in which institutional investors can unlock more value within the sports sector according to industry experts worldwide as of November 2022." Chart. February 3, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1463623/methods-enhance-value-sports-sector/
PwC. (2023). Most common ways in which institutional investors can unlock more value within the sports sector according to industry experts worldwide as of November 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1463623/methods-enhance-value-sports-sector/
PwC. "Most Common Ways in Which Institutional Investors Can Unlock More Value within The Sports Sector According to Industry Experts Worldwide as of November 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2023, /statistics/1463623/methods-enhance-value-sports-sector/
PwC, Most common ways in which institutional investors can unlock more value within the sports sector according to industry experts worldwide as of November 2022 ÌÇÐÄÆƽâ°æ, /statistics/1463623/methods-enhance-value-sports-sector/ (last visited July 21, 2026)
Most common ways in which institutional investors can unlock more value within the sports sector according to industry experts worldwide as of November 2022 [Graph], PwC, February 3, 2023. [Online]. Available: /statistics/1463623/methods-enhance-value-sports-sector/
