Jose Sanchez
Research expert covering society, economy, & politics for Latin America
Super Bowl - statistics & facts
From commercials featuring world-famous celebrities to a halftime show performed by music鈥檚 biggest stars, the NFL鈥檚 Super Bowl has become much more than just a game of football. One of the biggest events on the sporting calendar, millions of viewers in the United States tune in each year to watch the champions of the AFC and the NFC compete for the coveted Vince Lombardy Trophy.
What are the Super Bowl's most successful franchises?
The Pittsburgh Steelers and the New England Patriots are the most successful teams when looking at Super Bowl wins, having each won the Super Bowl an NFL-best six times. Following their victory in 2026, the Seattle Seahawks claimed their second title in franchise history, moving level with six other franchises that have won the Super Bowl on two occasions. In 2026, the prize money for title-winning players amounted to 188,000 U.S. dollars, while players on the losing team received a consolation of 113,000 U.S. dollars for missing out on a Super Bowl ring.
Super Bowl commercials
Given the massive exposure of the Super Bowl, it is unsurprising that the event generates millions of dollars in advertising revenue for the NFL. The advertising revenue from the 2025 Super Bowl, for example, stood at a record 800 million U.S. dollars. Meanwhile, the聽cost of an average 30-second ad spot during the Super Bowl broadcast was an estimated eight million U.S. dollars in 2026. When it came to the most popular type of Super Bowl commercials, funny ads were the overwhelming choice among viewers in the United States in an October 2024 survey. Some of the most memorable Super Bowl ads in 2026 included commercials such as Pepsi reigniting the so-called 鈥淐ola Wars鈥 with Coca-Cola and Chris Hemsworth fighting a bear and AI during the new Amazon Alexa+ ad.聽
How much do consumers spend during the Super Bowl?
Super Bowl-related consumer spending in the U.S. stood at about 20.2 billion U.S. dollars in 2026, while average consumer spending on Super Bowl Sunday amounted to 94.77 U.S. dollars. This expenditure included food and drink, televisions, team apparel, decorations, and bets placed on the game. In total, the amount wagered on the Super Bowl in sports books in Nevada in 2025 exceeded 151 million U.S. dollars.
The Seahawks put an end to the Patriots' hopes
Super Bowl LX took place in the Levi's Stadium, home of the San Francisco 49ers. This marked the 3rd time that Santa Clara had hosted the championship game, far away from Louisiana and Miami in terms of cities who have hosted the Super Bowl the most times. Lev's Stadium has an estimated capacity of just over 68,500, making it one of the lowest capacity stadiums in the NFL. In front of an official attendance of 70,823, the Seattle Seahawks claimed their second Super Bowl title, beating the New England Patriots, who were aiming to become the first franchise in history to win seven Super Bowl titles.
Those fans in attendance may have paid significant money for the privilege, with ticket prices for the Super Bowl on the secondary market reaching into the thousands every year. While this contributes to the ever-growing revenue of the NFL, there is a danger that the average football fan will be priced out of the sport and the potentially once-in-a-lifetime opportunity of seeing their team compete for the greatest prize in the NFL.
