Most significant ways the expectations of brands that partner with sports organizations are changing according to industry experts worldwide as of November 2022
Characteristic
Share of respondents
Greater access to (fan) data
20.4%
Desire to co-create content
16.3%
Increased demand for digital inventory
15.4%
Aligned purpose/values
13.3%
Flexible partnership model (e.g. can change inventory year-on-year)
9.5%
ESG strategy/commitments
7.4%
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During a 2022 survey, industry experts from across the globe were asked about the most significant ways the expectations of brands that partner with sports organizations were changing. According to the results, over 20 percent of the experts stated that brands that partnered with sports organizations were expected greater access to data, including fan data.
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PwC. (February 3, 2023). Most significant ways the expectations of brands that partner with sports organizations are changing according to industry experts worldwide as of November 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1463814/expectations-sports-organizations-partners/
PwC. "Most significant ways the expectations of brands that partner with sports organizations are changing according to industry experts worldwide as of November 2022." Chart. February 3, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1463814/expectations-sports-organizations-partners/
PwC. (2023). Most significant ways the expectations of brands that partner with sports organizations are changing according to industry experts worldwide as of November 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1463814/expectations-sports-organizations-partners/
PwC. "Most Significant Ways The Expectations of Brands That Partner with Sports Organizations Are Changing According to Industry Experts Worldwide as of November 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2023, /statistics/1463814/expectations-sports-organizations-partners/
PwC, Most significant ways the expectations of brands that partner with sports organizations are changing according to industry experts worldwide as of November 2022 ÌÇÐÄÆƽâ°æ, /statistics/1463814/expectations-sports-organizations-partners/ (last visited July 24, 2026)
Most significant ways the expectations of brands that partner with sports organizations are changing according to industry experts worldwide as of November 2022 [Graph], PwC, February 3, 2023. [Online]. Available: /statistics/1463814/expectations-sports-organizations-partners/
