According to a survey on the influencer marketing industry in Australia that was conducted in February 2023, about ** percent of respondents claimed that they would use artificial intelligence or machine learning to identify the most effective influencers for a certain brand or campaign. The second most popular intention was locating and distributing relevant content.
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Influencer Marketing Hub. (February 7, 2023). Intentions on artificial intelligence or machine learning usage in the influencer marketing industry in Australia as of February 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1369686/australia-intentions-on-ai-or-ml-usage-influencer-marketing-industry/
Influencer Marketing Hub. "Intentions on artificial intelligence or machine learning usage in the influencer marketing industry in Australia as of February 2023." Chart. February 7, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1369686/australia-intentions-on-ai-or-ml-usage-influencer-marketing-industry/
Influencer Marketing Hub. (2023). Intentions on artificial intelligence or machine learning usage in the influencer marketing industry in Australia as of February 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1369686/australia-intentions-on-ai-or-ml-usage-influencer-marketing-industry/
Influencer Marketing Hub. "Intentions on Artificial Intelligence or Machine Learning Usage in The Influencer Marketing Industry in Australia as of February 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Feb 2023, /statistics/1369686/australia-intentions-on-ai-or-ml-usage-influencer-marketing-industry/
Influencer Marketing Hub, Intentions on artificial intelligence or machine learning usage in the influencer marketing industry in Australia as of February 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1369686/australia-intentions-on-ai-or-ml-usage-influencer-marketing-industry/ (last visited August 01, 2026)
Intentions on artificial intelligence or machine learning usage in the influencer marketing industry in Australia as of February 2023 [Graph], Influencer Marketing Hub, February 7, 2023. [Online]. Available: /statistics/1369686/australia-intentions-on-ai-or-ml-usage-influencer-marketing-industry/