According to a survey on the influencer marketing industry in Australia conducted in February 2023, ** percent of brands claimed that they worked with the same influencers across different campaigns. In contrast, the share of brands that claimed to avoid repetition and use other influencers for their campaigns was much lower.
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Influencer Marketing Hub. (February 7, 2023). Intentions on repeating partnerships with influencers for brands in Australia as of February 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1369637/australia-intensions-on-repeating-partnerships-with-influencers-for-brands/
Influencer Marketing Hub. "Intentions on repeating partnerships with influencers for brands in Australia as of February 2023." Chart. February 7, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1369637/australia-intensions-on-repeating-partnerships-with-influencers-for-brands/
Influencer Marketing Hub. (2023). Intentions on repeating partnerships with influencers for brands in Australia as of February 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1369637/australia-intensions-on-repeating-partnerships-with-influencers-for-brands/
Influencer Marketing Hub. "Intentions on Repeating Partnerships with Influencers for Brands in Australia as of February 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Feb 2023, /statistics/1369637/australia-intensions-on-repeating-partnerships-with-influencers-for-brands/
Influencer Marketing Hub, Intentions on repeating partnerships with influencers for brands in Australia as of February 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1369637/australia-intensions-on-repeating-partnerships-with-influencers-for-brands/ (last visited July 28, 2026)
Intentions on repeating partnerships with influencers for brands in Australia as of February 2023 [Graph], Influencer Marketing Hub, February 7, 2023. [Online]. Available: /statistics/1369637/australia-intensions-on-repeating-partnerships-with-influencers-for-brands/