Original question: "Are you planning to utilize artificial intelligence (AI) or machine learning (ML) in 2023 to identify influencers or create effective campaigns?"
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AI and ML usage in influencer partnerships Australia 2023
According to a survey on the influencer marketing industry in Australia that was conducted in February 2023, about ** percent of respondents claimed that they would use artificial intelligence or machine learning to identify influencers or create effective campaigns. Approximately ** percent of respondents claimed the opposite.
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Influencer Marketing Hub. (February 7, 2023). Artificial intelligence and machine learning usage in influencer partnerships in Australia as of February 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1369669/australia-ai-or-ml-usage-in-influencer-partnerships/
Influencer Marketing Hub. "Artificial intelligence and machine learning usage in influencer partnerships in Australia as of February 2023." Chart. February 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1369669/australia-ai-or-ml-usage-in-influencer-partnerships/
Influencer Marketing Hub. (2023). Artificial intelligence and machine learning usage in influencer partnerships in Australia as of February 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1369669/australia-ai-or-ml-usage-in-influencer-partnerships/
Influencer Marketing Hub. "Artificial Intelligence and Machine Learning Usage in Influencer Partnerships in Australia as of February 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Feb 2023, /statistics/1369669/australia-ai-or-ml-usage-in-influencer-partnerships/
Influencer Marketing Hub, Artificial intelligence and machine learning usage in influencer partnerships in Australia as of February 2023 ÌÇÐÄÆƽâ°æ, /statistics/1369669/australia-ai-or-ml-usage-in-influencer-partnerships/ (last visited July 25, 2026)
Artificial intelligence and machine learning usage in influencer partnerships in Australia as of February 2023 [Graph], Influencer Marketing Hub, February 7, 2023. [Online]. Available: /statistics/1369669/australia-ai-or-ml-usage-in-influencer-partnerships/
