This question was phrased by the source as follows: "To what extent do you agree or disagree with the following statement? I am generally willing to spend extra for a brand with an image that appeals to me" [% agree]
Citation formats
Share of consumers placing value on brand image worldwide 2022, by country
During a global 2022 survey, ** percent of respondents in Nigeria agreed that they were generally willing to spend extra for a brand with an image that appealed to them. This was the highest share recorded among the surveyed countries. Respondents from India and China followed, with ** percent in each country placing value on brand image. On average, **** out of 10 consumers globally reported they would pay more for a brand with an appealing image.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Ipsos. (February 20, 2023). Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1369399/share-consumers-spend-extra-brand-image/
Ipsos. "Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by country." Chart. February 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1369399/share-consumers-spend-extra-brand-image/
Ipsos. (2023). Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1369399/share-consumers-spend-extra-brand-image/
Ipsos. "Share of Consumers Willing to Spend Extra for a Brand with An Appealing Image Worldwide between September and November 2022, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2023, /statistics/1369399/share-consumers-spend-extra-brand-image/
Ipsos, Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by country ÌÇÐÄÆƽâ°æ, /statistics/1369399/share-consumers-spend-extra-brand-image/ (last visited July 20, 2026)
Share of consumers willing to spend extra for a brand with an appealing image worldwide between September and November 2022, by country [Graph], Ipsos, February 20, 2023. [Online]. Available: /statistics/1369399/share-consumers-spend-extra-brand-image/
