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Leading channels for getting information on ad placement among advertisers in China as of May 2023

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Sources

Release date

June 2023

Region

China

Survey time period

May 2023

Number of respondents

60 advertisers

Method of interview

Questionnaire

Citation formats

Main information channels for ad placement in China 2023

Published by Thuy D., Sep 26, 2023
According to a survey in China in May 2023, approximately ** percent of advertisers reported getting ad placement information from colleagues and acquaintance. Platform visibility, target audience, and cost-effectiveness were the top criteria for making ad placement decisions.
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