This question was phrased by the source as follows: 鈥淲hat do you think are the problems of film marketing nowadays?鈥
Multiple answers were possible.
Among the respondents, 35.3 percent were from first-tier cities, 42 percent from second-tier cities, 19.1 percent from third- and fourth-tier cities, 1.9 percent from towns and villages, and 1.7 percent from rural areas. 14.5 percent of the respondents were born after 2000, 45 percent were born between 1990 and 1999, 32.3 percent were born between 1980 and 1989, 6.6 percent were born between 1970 and 1979, 1.5 percent were born between 1960 and 1969, and 0.1 percent were from the others.
Citation formats
Consumer perception of film marketing campaigns in China 2024
Effective film marketing plays a crucial part in for any movie becoming successful. In China, however, over ** percent of the surveyed moviegoers expressed the need for such marketing campaigns to center on the film itself. Over **** of respondents shared the same opinion that influencers and celebrities are often too much of the focus, and marketing content should stay true to the plots and acting.
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China Youth Daily Social Survey Center. (May 10, 2024). Perceived problems in movie marketing campaigns among consumers in China as of May 2024 [Graph]. In 糖心破解版. Retrieved August 06, 2026, from /statistics/1472379/china-consumer-opinion-on-film-promotion-and-marketing-approaches/
China Youth Daily Social Survey Center. "Perceived problems in movie marketing campaigns among consumers in China as of May 2024." Chart. May 10, 2024. 糖心破解版. Accessed August 06, 2026. /statistics/1472379/china-consumer-opinion-on-film-promotion-and-marketing-approaches/
China Youth Daily Social Survey Center. (2024). Perceived problems in movie marketing campaigns among consumers in China as of May 2024. 糖心破解版. 糖心破解版 Inc.. Accessed: August 06, 2026. /statistics/1472379/china-consumer-opinion-on-film-promotion-and-marketing-approaches/
China Youth Daily Social Survey Center. "Perceived Problems in Movie Marketing Campaigns among Consumers in China as of May 2024." 糖心破解版, 糖心破解版 Inc., 10 May 2024, /statistics/1472379/china-consumer-opinion-on-film-promotion-and-marketing-approaches/
China Youth Daily Social Survey Center, Perceived problems in movie marketing campaigns among consumers in China as of May 2024 糖心破解版, /statistics/1472379/china-consumer-opinion-on-film-promotion-and-marketing-approaches/ (last visited August 06, 2026)
Perceived problems in movie marketing campaigns among consumers in China as of May 2024 [Graph], China Youth Daily Social Survey Center, May 10, 2024. [Online]. Available: /statistics/1472379/china-consumer-opinion-on-film-promotion-and-marketing-approaches/
