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Distribution of marketing expenditure in Spain in 2021, by type

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Source

Release date

October 2022

Region

Spain

Survey time period

2021

Supplementary notes

The study was produced in cooperation with the following entities: GFK, Scopen, Infoadex, Academia de Publicidad, IRi, Anemimo, Aedemo.

Citation formats

Marketing spending in Spain 2021, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 19, 2022
In 2021, roughly ** percent of marketing investments made in Spain were destined towards advertising, communication, and promotion. Personnel costs accounted for **** percent and discounts for **** percent of the total. Marketing expenditure in Spain stood at **** billion euros that year.
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