Booking Holdings' marketing expenses increased by **** percent in 2025 over the previous year. In 2025, the company's marketing expenses amounted to almost ****billion U.S. dollars, the highest figure reported over the period considered.
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U.S. Securities and Exchange Commission. (February 18, 2026). Marketing expenses of Booking Holdings from 2015 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/225474/booking-holdings-operating-expenses/
U.S. Securities and Exchange Commission. "Marketing expenses of Booking Holdings from 2015 to 2025 (in billion U.S. dollars)." Chart. February 18, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/225474/booking-holdings-operating-expenses/
U.S. Securities and Exchange Commission. (2026). Marketing expenses of Booking Holdings from 2015 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/225474/booking-holdings-operating-expenses/
U.S. Securities and Exchange Commission. "Marketing Expenses of Booking Holdings from 2015 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Feb 2026, /statistics/225474/booking-holdings-operating-expenses/
U.S. Securities and Exchange Commission, Marketing expenses of Booking Holdings from 2015 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/225474/booking-holdings-operating-expenses/ (last visited July 20, 2026)
Marketing expenses of Booking Holdings from 2015 to 2025 (in billion U.S. dollars) [Graph], U.S. Securities and Exchange Commission, February 18, 2026. [Online]. Available: /statistics/225474/booking-holdings-operating-expenses/
