| Characteristic | Share of positive sentiment |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Sources
In cooperation with
IAB Spain
Release date
March 2024
More information
Region
Spain
Survey time period
January 1 to December 31, 2023
Supplementary notes
The study collected the activity of the top 40 brands on social networks, based on a sample of 120 brands in the travel sector. The source has analyzed more than 1.7 million comments generated on the main social networks. The analysis was then assorted in three feelings: positive, negative, or neutral.
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