The study collected the activity of the top 40 brands on social networks, based on a sample of 120 brands in the travel sector. The source has analyzed more than 1.7 million comments generated on the main social networks. The analysis was then assorted in three feelings: positive, negative, or neutral.
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Most popular travel brands among social media users in Spain 2023
Azul Marino Viajes was the travel brand with the highest consumer valuation among social media users in Spain between January and December 2023, with a positive sentiment share of **** percent. Skyscanner came in second, with a positive sentiment share of **** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
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IAB Spain. (March 1, 2024). Travel brands with highest consumer sentiment among social media users in Spain in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1549696/most-popular-travel-brands-social-media-spain/
IAB Spain. "Travel brands with highest consumer sentiment among social media users in Spain in 2023." Chart. March 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1549696/most-popular-travel-brands-social-media-spain/
IAB Spain. (2024). Travel brands with highest consumer sentiment among social media users in Spain in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1549696/most-popular-travel-brands-social-media-spain/
IAB Spain. "Travel Brands with Highest Consumer Sentiment among Social Media Users in Spain in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2024, /statistics/1549696/most-popular-travel-brands-social-media-spain/
IAB Spain, Travel brands with highest consumer sentiment among social media users in Spain in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1549696/most-popular-travel-brands-social-media-spain/ (last visited July 31, 2026)
Travel brands with highest consumer sentiment among social media users in Spain in 2023 [Graph], IAB Spain, March 1, 2024. [Online]. Available: /statistics/1549696/most-popular-travel-brands-social-media-spain/
