During a March 2024 survey among internet users following brands on social media in Spain, ** percent of respondents said they did so to get informed and understand the news. This was followed by ** percent of respondents stating they followed brands on social media to entertain themselves.
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IAB Spain. (May 22, 2024). Leading reasons why consumers followed brands on social media in Spain as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/
IAB Spain. "Leading reasons why consumers followed brands on social media in Spain as of March 2024." Chart. May 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/
IAB Spain. (2024). Leading reasons why consumers followed brands on social media in Spain as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/
IAB Spain. "Leading Reasons Why Consumers Followed Brands on Social Media in Spain as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2024, /statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/
IAB Spain, Leading reasons why consumers followed brands on social media in Spain as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/ (last visited August 03, 2026)
Leading reasons why consumers followed brands on social media in Spain as of March 2024 [Graph], IAB Spain, May 22, 2024. [Online]. Available: /statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/
