The study collects the activity of the top 60 brands on social networks, based on a sample of 100 brands in the food sector. The study collected the activity of the top 60 brands on social networks, based on a sample of 100 brands in the food sector. The source has analyzed more than 1.4 million comments generated on the main social networks. The analysis was then assorted in three feelings: positive, negative, or neutral.
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Most valued food and drink brands among social media users in Spain 2023
Wine brand El Coto was the food and beverage brand with the highest consumer valuation among social media users in Spain between April 2022 and March 2023, with a positive feeling share of percent. Seafood brand Mar de Noruega came in second, with a positive feeling share of percent.
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IAB Spain. (May 31, 2023). Food and beverage brands with highest consumer valuation among social media users in Spain between April 2022 and March 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1424758/food-beverage-brands-consumer-valuation-social-media-spain/
IAB Spain. "Food and beverage brands with highest consumer valuation among social media users in Spain between April 2022 and March 2023." Chart. May 31, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1424758/food-beverage-brands-consumer-valuation-social-media-spain/
IAB Spain. (2023). Food and beverage brands with highest consumer valuation among social media users in Spain between April 2022 and March 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1424758/food-beverage-brands-consumer-valuation-social-media-spain/
IAB Spain. "Food and Beverage Brands with Highest Consumer Valuation among Social Media Users in Spain between April 2022 and March 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 May 2023, /statistics/1424758/food-beverage-brands-consumer-valuation-social-media-spain/
IAB Spain, Food and beverage brands with highest consumer valuation among social media users in Spain between April 2022 and March 2023 ÌÇÐÄÆƽâ°æ, /statistics/1424758/food-beverage-brands-consumer-valuation-social-media-spain/ (last visited August 03, 2026)
Food and beverage brands with highest consumer valuation among social media users in Spain between April 2022 and March 2023 [Graph], IAB Spain, May 31, 2023. [Online]. Available: /statistics/1424758/food-beverage-brands-consumer-valuation-social-media-spain/
