| Characteristic | Score 1 to 1,000 |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
March 2019
More information
Region
Chile
Survey time period
January and February 2019
Number of respondents
4,800*
Age group
23-35 years
Method of interview
Face-to-face interview
Supplementary notes
* The survey was fielded among 4,800 people aged 15+. No separate number is provided for Millennials.
The survey respondents came from the 39 most populated communes in Chile, representing 80 percent of Chilean population. They evaluated 405 brands in 92 categories in three dimensions: prestige, attachment, and presence.
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