Values may not add up to 100 percent due to rounding.
The original question was: 'Thinking about different types of clothing you have purchased from SHEIN in the past 12 months, how many times do you usually wear them before passing them on, donating or disposing of them? (Please answer for each category you have purchased; select one option per row?'
The survey was conducted among respondents across 21 countries or regions: Australia, Brazil, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Mexico, the Netherlands, Poland, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, the United Kingdom and the United States.
Percentages for each garment category exclude respondents who did not purchase any items in that category from SHEIN.
Citation formats
Wearing frequency of SHEIN clothing worldwide 2025, by category
In 2025, SHEIN customers most frequently wore everyday clothing categories such as basics, outerwear, footwear, and activewear, with between **** percent and **** percent reporting more than 50 wears, while swimwear and occasion wear showed lower usage, with between **** percent and **** percent reporting more than 30 wears.
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Shein. (March 25, 2026). Average wear count of SHEIN clothing in the past 12 months globally in 2025, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1661740/shein-global-clothing-usage-by-category/
Shein. "Average wear count of SHEIN clothing in the past 12 months globally in 2025, by category." Chart. March 25, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1661740/shein-global-clothing-usage-by-category/
Shein. (2026). Average wear count of SHEIN clothing in the past 12 months globally in 2025, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1661740/shein-global-clothing-usage-by-category/
Shein. "Average Wear Count of Shein Clothing in The past 12 Months Globally in 2025, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2026, /statistics/1661740/shein-global-clothing-usage-by-category/
Shein, Average wear count of SHEIN clothing in the past 12 months globally in 2025, by category ÌÇÐÄÆƽâ°æ, /statistics/1661740/shein-global-clothing-usage-by-category/ (last visited July 23, 2026)
Average wear count of SHEIN clothing in the past 12 months globally in 2025, by category [Graph], Shein, March 25, 2026. [Online]. Available: /statistics/1661740/shein-global-clothing-usage-by-category/
