The original question was: 'Thinking about different types of clothing you have purchased from SHEIN in the past 12 months, how many times do you usually wear them before passing them on, donating or disposing of them? '
The survey was conducted among respondents across 21 countries or regions: Australia, Brazil, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Mexico, the Netherlands, Poland, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, the United Kingdom and the United States.
Percentages exclude respondents who did not purchase any items in that category from SHEIN.
Citation formats
Wearing frequency of SHEIN everyday basics worldwide 2025, by market
In 2025, SHEIN customers frequently wore everyday basics, with **Â percent reporting more than 50 wears and **** percent between 11 and 50 wears, while **** percent wore them fewer than ten times. High usage was consistent across markets, led by France at **** percent, Spain at **** percent, and Brazil at **** percent reporting more than 50 wears.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Shein. (March 25, 2026). Typical number of wears for SHEIN everyday basics purchased in the past 12 months worldwide in 2025, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1661749/wearing-frequency-of-shein-basics-by-market/
Shein. "Typical number of wears for SHEIN everyday basics purchased in the past 12 months worldwide in 2025, by country." Chart. March 25, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1661749/wearing-frequency-of-shein-basics-by-market/
Shein. (2026). Typical number of wears for SHEIN everyday basics purchased in the past 12 months worldwide in 2025, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1661749/wearing-frequency-of-shein-basics-by-market/
Shein. "Typical Number of Wears for Shein Everyday Basics Purchased in The past 12 Months Worldwide in 2025, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2026, /statistics/1661749/wearing-frequency-of-shein-basics-by-market/
Shein, Typical number of wears for SHEIN everyday basics purchased in the past 12 months worldwide in 2025, by country ÌÇÐÄÆƽâ°æ, /statistics/1661749/wearing-frequency-of-shein-basics-by-market/ (last visited July 26, 2026)
Typical number of wears for SHEIN everyday basics purchased in the past 12 months worldwide in 2025, by country [Graph], Shein, March 25, 2026. [Online]. Available: /statistics/1661749/wearing-frequency-of-shein-basics-by-market/
