Values may not add up to 100 percent due to rounding.
The survey was conducted among respondents across 21 countries or regions: Australia, Brazil, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Mexico, the Netherlands, Poland, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, the United Kingdom and the United States.
Residential categories are defined by population size (cities: over 50,000; towns and suburbs: 5,000–50,000; rural areas: under 5,000) and are aligned with the Degree of Urbanisation endorsed by the United Nations Statistical Commission.
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Residential distribution of SHEIN customers globally 2025
In 2025, SHEIN customers were primarily based in urban and suburban areas, with **** percent living in cities and **** percent in towns or suburbs, while **** percent resided in rural areas and *** percent did not disclose their location.
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Shein. (March 25, 2026). Distribution of SHEIN customers worldwide in 2025, by residential area [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1661738/shein-customer-residential-distribution-globally/
Shein. "Distribution of SHEIN customers worldwide in 2025, by residential area." Chart. March 25, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1661738/shein-customer-residential-distribution-globally/
Shein. (2026). Distribution of SHEIN customers worldwide in 2025, by residential area. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1661738/shein-customer-residential-distribution-globally/
Shein. "Distribution of Shein Customers Worldwide in 2025, by Residential Area." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2026, /statistics/1661738/shein-customer-residential-distribution-globally/
Shein, Distribution of SHEIN customers worldwide in 2025, by residential area ÌÇÐÄÆƽâ°æ, /statistics/1661738/shein-customer-residential-distribution-globally/ (last visited July 24, 2026)
Distribution of SHEIN customers worldwide in 2025, by residential area [Graph], Shein, March 25, 2026. [Online]. Available: /statistics/1661738/shein-customer-residential-distribution-globally/
