Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Information about the source's brand valuation methodology can be found in this .
As of 2026, Amazon was the most valuable retail brand in the world with an estimated brand value of about *** billion U.S. dollars. Amazon is an international e-commerce company offering online retail, computing services, consumer electronics, digital content, as well as other local services such as daily deals and groceries. With a market share of **** percent, Amazon consolidates itself as the leading e-commerce retailer in the United States.
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Brand Finance. (February 2, 2026). Brand value of the leading retailers worldwide in 2026 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/406654/value-of-the-leading-retail-brands-worldwide/
Brand Finance. "Brand value of the leading retailers worldwide in 2026 (in million U.S. dollars)." Chart. February 2, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/406654/value-of-the-leading-retail-brands-worldwide/
Brand Finance. (2026). Brand value of the leading retailers worldwide in 2026 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/406654/value-of-the-leading-retail-brands-worldwide/
Brand Finance. "Brand Value of The Leading Retailers Worldwide in 2026 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Feb 2026, /statistics/406654/value-of-the-leading-retail-brands-worldwide/
Brand Finance, Brand value of the leading retailers worldwide in 2026 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/406654/value-of-the-leading-retail-brands-worldwide/ (last visited July 29, 2026)
Brand value of the leading retailers worldwide in 2026 (in million U.S. dollars) [Graph], Brand Finance, February 2, 2026. [Online]. Available: /statistics/406654/value-of-the-leading-retail-brands-worldwide/
