In 2025, IKEA's brand value amounted to **** billion U.S. dollars, down from **** billion dollars the previous year. Despite the decline, IKEA remained in second position among the most valuable brands in the Nordic region, behind only Equinor.
A global furnishing retailer from Sweden
Founded in 1943 in Älmhult, Sweden, IKEA is an internationally known home furnishing retailer. The brand is recognized for its Scandinavian style, with low prices and a large range of products. The Swedish company ranked among the highest-valued retail brands in 2025.
From the Nordics to the world, offline to online
IKEA is present in most major markets across Europe, Asia, and North America. As of December 2024, the retailer operated ***traditional stores worldwide. Approximately, ** percent of these stores were located in Europe. Yet, with online shopping becoming more and more popular, the Swedish retailing powerhouse continues to emphasize online sales alongside traditional retailing. The number of global visits to IKEA's website amounted to roughly *** billion in 2024, which marked an over ** percent increase compared to a year earlier.
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Brand Finance. (May 15, 2025). IKEA's brand value worldwide from 2016 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/980112/brand-value-of-ikea-worldwide/
Brand Finance. "IKEA's brand value worldwide from 2016 to 2025 (in billion U.S. dollars)." Chart. May 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/980112/brand-value-of-ikea-worldwide/
Brand Finance. (2025). IKEA's brand value worldwide from 2016 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/980112/brand-value-of-ikea-worldwide/
Brand Finance. "Ikea's Brand Value Worldwide from 2016 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 May 2025, /statistics/980112/brand-value-of-ikea-worldwide/
Brand Finance, IKEA's brand value worldwide from 2016 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/980112/brand-value-of-ikea-worldwide/ (last visited July 27, 2026)
IKEA's brand value worldwide from 2016 to 2025 (in billion U.S. dollars) [Graph], Brand Finance, May 15, 2025. [Online]. Available: /statistics/980112/brand-value-of-ikea-worldwide/
