Share of small and medium-sized businesses (SMBs) investing more in advertising for the holiday season to stay top-of-mind with customers in the United States as of September 2024
Characteristic
Share of respondents
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among small to midsize business owners and decision makers
Method of interview
Online interview
Supplementary notes
Missing percentage points to 100 are probably due to rounding.
Respondents belonged to one of the following industries: construction and contracting; entertainment and recreation; food and beverage; hospitality and accommodation; retail; or restaurant and bar.Â
Citation formats
Share of SMBs investing more in holiday season advertising U.S. 2024
During an August 2024 survey, ** percent of surveyed small or medium business in the United States said they were investing more in holiday season advertising to stay top-of-mind with customers. Conversely, ** percent of respondents said they were not doing so.
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Morning Consult, & Verizon (Verizon Business). (October 11, 2024). Share of small and medium-sized businesses (SMBs) investing more in advertising for the holiday season to stay top-of-mind with customers in the United States as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1422047/smbs-investing-more-holiday-season-advertising-us/
Morning Consult, und Verizon (Verizon Business). "Share of small and medium-sized businesses (SMBs) investing more in advertising for the holiday season to stay top-of-mind with customers in the United States as of September 2024." Chart. October 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1422047/smbs-investing-more-holiday-season-advertising-us/
Morning Consult, Verizon (Verizon Business). (2024). Share of small and medium-sized businesses (SMBs) investing more in advertising for the holiday season to stay top-of-mind with customers in the United States as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1422047/smbs-investing-more-holiday-season-advertising-us/
Morning Consult, and Verizon (Verizon Business). "Share of Small and Medium-sized Businesses (Smbs) Investing More in Advertising for The Holiday Season to Stay Top-of-mind with Customers in The United States as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Oct 2024, /statistics/1422047/smbs-investing-more-holiday-season-advertising-us/
Morning Consult & Verizon (Verizon Business), Share of small and medium-sized businesses (SMBs) investing more in advertising for the holiday season to stay top-of-mind with customers in the United States as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1422047/smbs-investing-more-holiday-season-advertising-us/ (last visited August 03, 2026)
Share of small and medium-sized businesses (SMBs) investing more in advertising for the holiday season to stay top-of-mind with customers in the United States as of September 2024 [Graph], Morning Consult, & Verizon (Verizon Business), October 11, 2024. [Online]. Available: /statistics/1422047/smbs-investing-more-holiday-season-advertising-us/
