In 2021, nearly 40 percent of surveyed consumers in Europe had bought Christmas gifts during Black Friday. Both Black Friday and Cyber Monday have gotten increasingly popular over the years, with many consumers across the globe looking for holiday shopping deals on an annual basis.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
TGM Research. (December 18, 2021). Percentage of consumers that purchased a Christmas gift during the Black Friday promotions in Europe in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1325948/christmas-gift-purchase-during-black-friday/
TGM Research. "Percentage of consumers that purchased a Christmas gift during the Black Friday promotions in Europe in 2021." Chart. December 18, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1325948/christmas-gift-purchase-during-black-friday/
TGM Research. (2021). Percentage of consumers that purchased a Christmas gift during the Black Friday promotions in Europe in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1325948/christmas-gift-purchase-during-black-friday/
TGM Research. "Percentage of Consumers That Purchased a Christmas Gift during The Black Friday Promotions in Europe in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Dec 2021, /statistics/1325948/christmas-gift-purchase-during-black-friday/
TGM Research, Percentage of consumers that purchased a Christmas gift during the Black Friday promotions in Europe in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1325948/christmas-gift-purchase-during-black-friday/ (last visited July 20, 2026)
Percentage of consumers that purchased a Christmas gift during the Black Friday promotions in Europe in 2021 [Graph], TGM Research, December 18, 2021. [Online]. Available: /statistics/1325948/christmas-gift-purchase-during-black-friday/
