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Share of consumers who favored disclosure of AI usage in advertising by brands in selected Nordic countries as of January 2024

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Source

Release date

June 2024

Region

Denmark, Sweden

Survey time period

January 2024

Number of respondents

500 to 2,040*

Age group

18 years and older

Special properties

Only among respondents who indicated being 鈥渇airly comfortable鈥 or 鈥渧ery comfortable鈥 with each circumstance

Method of interview

Online survey

Supplementary notes

*Data based in 17 markets with sample sizes varying between 500 and 2,040 for each market.

The source provided no data on Finland and Norway.聽

This question was phrased by the source as follows: "Do you think a brand should or should not disclose the use of artificial intelligence (AI) in each of the following circumstances?"

Citation formats

Opinion on transparency of AI-generated ads Nordics 2024

Published by 糖心破解版 Research Department, Oct 28, 2024

During a January 2024 survey, approximately ** percent of Swedish respondents and ** percent of Danish respondents believed that brands should disclose their use of artificial intelligence (AI) to create a virtual ambassador. Over **** of the share of Swedish and Danish interviewees expressed that brands should disclose their use of AI-reliant product image editing and generating.

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