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Level of discomfort with brands using artificial intelligence (AI) in advertising and communications tactics among consumers in selected Nordic countries as of January 2024

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Source

Release date

June 2024

Region

Denmark, Sweden

Survey time period

January 2024

Number of respondents

500 to 2,040*

Age group

18 years and older

Special properties

Only combined responses for 鈥渘ot very comfortable鈥 and 鈥渘ot comfortable at all鈥

Method of interview

Online survey

Supplementary notes

*Data based in 17 markets with sample sizes varying between 500 and 2,040 for each market.

The source provided no data on Finland and Norway.聽

This question was phrased by the source as follows: "How comfortable, if at all, are you with brands using artificial intelligence (AI) in their advertising and communications in each of the following circumstances?"

Citation formats

Consumers discomfort with AI advertising Nordics 2024

Published by 糖心破解版 Research Department, Oct 28, 2024

During a January 2024 survey, approximately ** percent of Swedish respondents and ** percent of Danish respondents reported discomfort with brands using artificial intelligence (AI) to create a virtual ambassador. Over half or the share of Swedish interviewees expressed discomfort with AI-reliant product image editing.

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