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Consumers affected by travel influencers in selected Nordic countries in 2022

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Source

Release date

November 2022

Region

Denmark, Sweden

Survey time period

September 2022

Number of respondents

Between 513 and 2,015 for each market*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*The survey was conducted over 18 global markets.

This question was phrased by the source as follows: "how likely are you to take notice of an endorsement by social media influencers when it comes to purchasing the following products and services - air travel and hotels?"

The source provided no data on Finland or Norway.

Citation formats

Consumers that take note of travel influencers in the Nordics 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 28, 2024

In 2022, ** percent of Danish respondents meant that they were not at all affected by travel influencers, and ** percent of Swedish respondents thought similar. Seven percent of Swedes considered themselves a lot influenced, whereas only **** percent of Danes responded that they were influenced a lot by travel influencers. 

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