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Most popular subscription-based video streaming services among connected TV users in the United States in 2024 and 2025

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Source

Release date

May 2025

Region

United States

Survey time period

2024, March 2025

Number of respondents

1,133 respondents

Age group

18 years and older

Special properties

CTV viewers

Method of interview

Online panel

Supplementary notes

The number of respondents refers to the survey period in 2025.

Citation formats

Most watched SVOD services among CTV users in the U.S. 2024-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 18, 2025

As of March 2025, Netflix maintained its lead among SVOD services, with ** percent of U.S. CTV users watching content on Netflix. This marked an increase of **** percent compared with the previous year. Amazon Prime Video closely followed, while the third position, Hulu, recorded a reach of ** percent.

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Statistics on " Connected TV viewership in the United States "

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Other statistics that may interest you Connected TV viewership in the United States

Overview

7

Device brands and streaming services

6

Consumer behavior

7

Perception of CTV ads

4

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Topics

Connected TV viewership in the United StatesTV signal technologiesOnline TV in the United StatesSmart and connected TVsSubscription video-on-demand in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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