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The number of users in the advertising video-on-demand (AVoD) segment of the media market in the United States was modeled to amount to *** users in 2025. Between 2017 and 2025, the number of users rose by *** users, though the increase followed an uneven trajectory rather than a consistent upward trend. The number of users will steadily rise by *** users over the period from 2025 to 2030, reflecting a clear upward trend.

Definition

AVOD (Advertising-based Video on Demand) refers to the practice of offering video content to viewers for free, with advertisements inserted into the content as a way of monetizing it. AVOD platforms can include streaming services, video sharing sites, and other digital platforms that offer free video content. AVOD advertising can take different forms, including pre-roll ads that play before the content, mid-roll ads that play during the content, and post-roll ads that play after the content. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as viewer engagement, click-through rates, or conversions.

Additional information:

Video on demand advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on music streaming advertising spending and exclude agency commissions, rebates, production costs, and taxes.

The User box shows the number of active customers (or accounts) of the selected market (region) in millions for each year.