In 2023, the size of influencer marketing in India figured over ** billion Indian rupees. It was expected to grow by ** percent in 2024, with the trend continuing until 2026. Influencer marketing has increasingly gained momentum in India over the past few years.
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EY. (April 3, 2024). Size of the influencer marketing segment in India from 2022 to 2023, with estimates until 2026 (in billion Indian rupees) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1465502/india-influencer-marketing-size/
EY. "Size of the influencer marketing segment in India from 2022 to 2023, with estimates until 2026 (in billion Indian rupees)." Chart. April 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1465502/india-influencer-marketing-size/
EY. (2024). Size of the influencer marketing segment in India from 2022 to 2023, with estimates until 2026 (in billion Indian rupees). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1465502/india-influencer-marketing-size/
EY. "Size of The Influencer Marketing Segment in India from 2022 to 2023, with Estimates until 2026 (in Billion Indian Rupees)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Apr 2024, /statistics/1465502/india-influencer-marketing-size/
EY, Size of the influencer marketing segment in India from 2022 to 2023, with estimates until 2026 (in billion Indian rupees) ÌÇÐÄÆƽâ°æ, /statistics/1465502/india-influencer-marketing-size/ (last visited July 24, 2026)
Size of the influencer marketing segment in India from 2022 to 2023, with estimates until 2026 (in billion Indian rupees) [Graph], EY, April 3, 2024. [Online]. Available: /statistics/1465502/india-influencer-marketing-size/
