A. Guttmann
Research Lead covering media
Advertising in Turkey - statistics & facts
The advertising expenditure in Turkey increased significantly between 2019 and 2023, reaching a peak of nearly 140.7 million Turkish lira in 2023. That is also a sign that the Turkish advertising sector has been a dynamic industry and stayed resilient even during the coronavirus (COVID-19) pandemic with its unbothered growth. Many brands and companies allocate a significant budget to promote their products and increase their visibility in a competitive market, which reflects on the escalating spending in most of the advertising formats in the country.
