During a survey carried out among decision-makers in charge of customer engagement/retention strategy from 20 countries worldwide, ** percent of respondents stated that they thought it was important or critical to collect customer channel engagement data; *** named real-time experience in this context.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Forrester Research, & Acoustic. (April 30, 2024). Importance of collecting selected behavioral data as perceived by marketers worldwide as of January 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1470128/importance-collect-data-worldwide/
Forrester Research, und Acoustic. "Importance of collecting selected behavioral data as perceived by marketers worldwide as of January 2024." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1470128/importance-collect-data-worldwide/
Forrester Research, Acoustic. (2024). Importance of collecting selected behavioral data as perceived by marketers worldwide as of January 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1470128/importance-collect-data-worldwide/
Forrester Research, and Acoustic. "Importance of Collecting Selected Behavioral Data as Perceived by Marketers Worldwide as of January 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1470128/importance-collect-data-worldwide/
Forrester Research & Acoustic, Importance of collecting selected behavioral data as perceived by marketers worldwide as of January 2024 ÌÇÐÄÆƽâ°æ, /statistics/1470128/importance-collect-data-worldwide/ (last visited July 15, 2026)
Importance of collecting selected behavioral data as perceived by marketers worldwide as of January 2024 [Graph], Forrester Research, & Acoustic, April 30, 2024. [Online]. Available: /statistics/1470128/importance-collect-data-worldwide/
