In 2022, the share of world's largest walled gardens - Alphabet, Amazon, Apple, Baidu, Facebook, JD.com, LinkedIn, Microsoft, Pinterest, Snapchat, Spotify, Tencent, TikTok, and X (Twitter) - in global digital advertising revenue was estimated at ** percent, leaving ***percent for the so-called open internet. By 2027, the big players are projected to account for ** percent of the digital ad revenue.
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ÌÇÐÄÆƽâ°æ. (August 29, 2023). Share of walled gardens versus the open internet in digital advertising revenue worldwide from 2017 to 2027 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1297822/walled-gardens-open-internet-share-digital-ad-revenue/
ÌÇÐÄÆƽâ°æ. "Share of walled gardens versus the open internet in digital advertising revenue worldwide from 2017 to 2027." Chart. August 29, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1297822/walled-gardens-open-internet-share-digital-ad-revenue/
ÌÇÐÄÆƽâ°æ. (2023). Share of walled gardens versus the open internet in digital advertising revenue worldwide from 2017 to 2027. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1297822/walled-gardens-open-internet-share-digital-ad-revenue/
ÌÇÐÄÆƽâ°æ. "Share of Walled Gardens versus The Open Internet in Digital Advertising Revenue Worldwide from 2017 to 2027." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Aug 2023, /statistics/1297822/walled-gardens-open-internet-share-digital-ad-revenue/
ÌÇÐÄÆƽâ°æ, Share of walled gardens versus the open internet in digital advertising revenue worldwide from 2017 to 2027 ÌÇÐÄÆƽâ°æ, /statistics/1297822/walled-gardens-open-internet-share-digital-ad-revenue/ (last visited July 25, 2026)
Share of walled gardens versus the open internet in digital advertising revenue worldwide from 2017 to 2027 [Graph], ÌÇÐÄÆƽâ°æ, August 29, 2023. [Online]. Available: /statistics/1297822/walled-gardens-open-internet-share-digital-ad-revenue/
