In 2014, walled gardens accounted for ** percent of time adults spent online in the United States. In 2023, the share decreased to ** percent. Walled gardens are closed ecosystems where the publisher controls all advertising processes, safeguards user data, and does not share information with outside parties. Examples include Facebook and Amazon, which require log-ins and can track users across devices.
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Trade Desk. (May 30, 2024). Share of time spent online with the open internet vs. walled gardens in the United States from 2014 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1470051/time-spent-open-internet-walled-gardens/
Trade Desk. "Share of time spent online with the open internet vs. walled gardens in the United States from 2014 to 2023." Chart. May 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1470051/time-spent-open-internet-walled-gardens/
Trade Desk. (2024). Share of time spent online with the open internet vs. walled gardens in the United States from 2014 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1470051/time-spent-open-internet-walled-gardens/
Trade Desk. "Share of Time Spent Online with The Open Internet Vs. Walled Gardens in The United States from 2014 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 May 2024, /statistics/1470051/time-spent-open-internet-walled-gardens/
Trade Desk, Share of time spent online with the open internet vs. walled gardens in the United States from 2014 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1470051/time-spent-open-internet-walled-gardens/ (last visited July 21, 2026)
Share of time spent online with the open internet vs. walled gardens in the United States from 2014 to 2023 [Graph], Trade Desk, May 30, 2024. [Online]. Available: /statistics/1470051/time-spent-open-internet-walled-gardens/
