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Market share of Big Tech (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) in advertising spending worldwide from 2014 to 2030

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Sources

Release date

May 2024

Region

Worldwide

Survey time period

2014 to 2021

Supplementary notes

* Forecast.

Citation formats

Market share of Big Tech in ad spend worldwide 2014-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 5, 2024

In 2021, Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent held *** percent of advertising spending worldwide. In 2030, the market share is expected to reach ** percent.

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First-party data

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Spotlight: United States

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Topics

Walled gardensGoogle, Amazon, Meta, Apple, and Microsoft (GAMAM)Tencent HoldingsBaidu Inc.Digital advertising worldwide
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