Leading areas of attribution and emerging media brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023
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During a late 2023 survey among buy-side ad investment decision-makers primarily at agencies and brands in the United States, ** percent stated they planned to focus somewhat or significantly more on cross-platform measurement. First-party data acquisition and partnerships ranked second, chosen by ** percent, while ad supply chain sustainability was cited by ** percent.
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IAB (U.S.). (November 30, 2023). Leading areas of attribution and emerging media brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1464506/attribution-areas-buyers-focus-united-states/
IAB (U.S.). "Leading areas of attribution and emerging media brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023." Chart. November 30, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1464506/attribution-areas-buyers-focus-united-states/
IAB (U.S.). (2023). Leading areas of attribution and emerging media brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1464506/attribution-areas-buyers-focus-united-states/
IAB (U.S.). "Leading Areas of Attribution and Emerging Media Brands and Agencies Will Focus More on in 2024 According to Ad Investment Decision-makers in The United States as of November 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Nov 2023, /statistics/1464506/attribution-areas-buyers-focus-united-states/
IAB (U.S.), Leading areas of attribution and emerging media brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023 ÌÇÐÄÆƽâ°æ, /statistics/1464506/attribution-areas-buyers-focus-united-states/ (last visited July 30, 2026)
Leading areas of attribution and emerging media brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023 [Graph], IAB (U.S.), November 30, 2023. [Online]. Available: /statistics/1464506/attribution-areas-buyers-focus-united-states/
