During a survey carried out among decision-makers in charge of customer engagement/retention strategy from ** countries worldwide, ** percent of respondents stated that they collected customer channel engagement data.
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Forrester Research, & Acoustic. (April 30, 2024). Share of marketers who collected selected behavioral data worldwide as of January 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1470130/data-marketers-collect-worldwide/
Forrester Research, und Acoustic. "Share of marketers who collected selected behavioral data worldwide as of January 2024." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1470130/data-marketers-collect-worldwide/
Forrester Research, Acoustic. (2024). Share of marketers who collected selected behavioral data worldwide as of January 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1470130/data-marketers-collect-worldwide/
Forrester Research, and Acoustic. "Share of Marketers Who Collected Selected Behavioral Data Worldwide as of January 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1470130/data-marketers-collect-worldwide/
Forrester Research & Acoustic, Share of marketers who collected selected behavioral data worldwide as of January 2024 ÌÇÐÄÆƽâ°æ, /statistics/1470130/data-marketers-collect-worldwide/ (last visited July 15, 2026)
Share of marketers who collected selected behavioral data worldwide as of January 2024 [Graph], Forrester Research, & Acoustic, April 30, 2024. [Online]. Available: /statistics/1470130/data-marketers-collect-worldwide/
