During a survey conducted in November 2025 among marketers worldwide, the fragmentation accross platforms and publishers was voted the leading concern in media and marketing initiatives, mentioned by ** percent of respondents. Complexity of cross-channel measurement and optimization ranked second, reported by **Ìý±è±ð°ù³¦±ð²Ô³Ù. Meanwhile, ** percent ofrespondents cited the loss of access to third-party data.
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Mediaocean. (January 13, 2026). Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1344811/marketing-concerns/
Mediaocean. "Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2025." Chart. January 13, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1344811/marketing-concerns/
Mediaocean. (2026). Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1344811/marketing-concerns/
Mediaocean. "Leading Concerns in Media and Marketing Initiatives According to Marketers Worldwide as of November 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2026, /statistics/1344811/marketing-concerns/
Mediaocean, Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2025 ÌÇÐÄÆƽâ°æ, /statistics/1344811/marketing-concerns/ (last visited July 16, 2026)
Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2025 [Graph], Mediaocean, January 13, 2026. [Online]. Available: /statistics/1344811/marketing-concerns/
