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Marketing areas where generative artificial intelligence (AI) had the greatest potential according to marketers worldwide as of November 2023

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Sources

Release date

January 2024

Region

Worldwide

Survey time period

November 2023

Number of respondents

1,085 respondents

Special properties

among brands, agencies, media companies, measurement firms, tech platforms, and other marketing industry constituents

Citation formats

Marketing areas where generative AI has greatest potential worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 12, 2024

During a November 2023 survey, ** percent of responding marketers from across the globe stated that they believed generative artificial intelligence (AI) had the greatest potential in copywriting (within the realm of marketing). Data analysis ranked second, named by ** percent of respondents.

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Topics

Artificial intelligence (AI) use in marketing Artificial intelligence (AI) worldwideMarketing technologyMarketing personalization worldwideData usage in marketing and advertising
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$0 USD
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per month, billed annually 1
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