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Leading skill gaps in marketing teams in the United Kingdom (UK) in 2023, by company type

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Sources

Release date

March 2023

Region

United Kingdom

Survey time period

as of February 2023

Number of respondents

>3,000

Supplementary notes

The source does not provide information about the date of survey or the type of survey used. The date provided is the release date.

Citation formats

Top marketing skills gaps in the UK 2023, by company type

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 11, 2023
During a 2023 survey carried out among more than marketers from the United Kingdom (UK), the lack of data and analytics skills was identified as the leading skills gap within marketing teams, named by nearly ** percent of responding B2B marketers and almost ** percent of B2C marketers. Lack of content and/or copywriting skills ranked second, named by **** percent and **** percent of respondents, respectively.
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