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Share of shoppers buying groceries online in Australia as of September 2024, by generation

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Sources

Release date

February 2025

Region

Australia

Survey time period

September 10 to 26, 2024

Number of respondents

1,022 respondents

Age group

18-75 years

Special properties

respondents are online shoppers; weighted by age, gender, and region

Method of interview

Online survey

Supplementary notes

Survey question: Thinking about the online payments or purchases that you have made in the past six months, which of these categories have you purchased?

Generational groups as defined by the source:

  • Gen Z - 18-27 years
  • Gen Y (Millennials) - 28-43 years
  • Gen X - 44-59 years
  • Baby Boomers - 60-75 years

Citation formats

Online grocery shoppers Australia 2024, by generation

Published by
Yihan Ma,
Apr 1, 2025

In a survey conducted in 2024 among Australian online shoppers, Millennials were the most frequent online grocery shoppers across the generations in Australia, with around ** percent of this generational group shopping for groceries online. Only ** percent of Boomers reported shopping for groceries online.

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Statistics on " Supermarkets and grocery retail in Australia "

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Overview

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Grocery shopping habits

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Grocery retailers' financials

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Online grocery shopping habits

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Grocery prices

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Grocery retailers' store numbers

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Topics

Supermarkets and grocery retail in AustraliaSupermarkets in the U.S.Online grocery shopping in the United StatesSupermarkets in the United Kingdom (UK)Online grocery shopping in the United Kingdom (UK)
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