The variety stores segment was the most popular online shopping segment among Australia's Gen Z shoppers in 2023, with around **** percent of this generational cohort's online spending in this segment. Fashion and apparel and home and garden e-commerce were Zoomers' next most prevalent categories for online spending. Total online spending on goods by Gen Z in Australia came to over **** billion Australian dollars in 2023.
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Australia Post. (March 18, 2024). Total online spending on goods among Gen Z shoppers in Australia in 2023, by category (in billion Australian dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1456933/australia-generation-z-online-spending-on-goods-by-category/
Australia Post. "Total online spending on goods among Gen Z shoppers in Australia in 2023, by category (in billion Australian dollars) ." Chart. March 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1456933/australia-generation-z-online-spending-on-goods-by-category/
Australia Post. (2024). Total online spending on goods among Gen Z shoppers in Australia in 2023, by category (in billion Australian dollars) . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1456933/australia-generation-z-online-spending-on-goods-by-category/
Australia Post. "Total Online Spending on Goods among Gen Z Shoppers in Australia in 2023, by Category (in Billion Australian Dollars) ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Mar 2024, /statistics/1456933/australia-generation-z-online-spending-on-goods-by-category/
Australia Post, Total online spending on goods among Gen Z shoppers in Australia in 2023, by category (in billion Australian dollars) ÌÇÐÄÆƽâ°æ, /statistics/1456933/australia-generation-z-online-spending-on-goods-by-category/ (last visited July 25, 2026)
Total online spending on goods among Gen Z shoppers in Australia in 2023, by category (in billion Australian dollars) [Graph], Australia Post, March 18, 2024. [Online]. Available: /statistics/1456933/australia-generation-z-online-spending-on-goods-by-category/
